In 1969, Neil Armstrong landed on the moon. One small step for man, one giant leap for mankind it certainly was. Not only did Neil achieve great milestones in science and engineering, he also cemented the United States as a global leader, and did so when our nation needed it most.
As marketers, we too look for ways to set ourselves apart from the competition. In the same way Neil Armstrong claimed the Moon for the U.S., it’s important we strive to make our marketing efforts ownable.
BOLDY GO WHERE NO BRAND HAS GONE BEFORE
When you’re the first to do something, no one can take that label away from you. Challenge your brand to take chances, venture into new territory and try things that have never been done before.
IT TAKES THE RIGHT STUFF
If there’s something your brand can do that no other brand can do, then you need to do it. Do it loud and do it often, because that’s what sets you apart from those other guys.
FLY YOUR FLAG
The second you figure out what’s working for your brand, you need to put a stake in the ground. Own your brand’s accomplishments and build on them year after year.
Today’s shopper finds themselves in a sea of marketing messages, yet often times those messages fail because they lack ownability and ultimately feel regurgitated and second-hand. Creating a truly ownable marketing campaign might seem unattainable at times, but remember anything is possible—even landing on the moon.
MARKETING TO MEN 
