Archives for posts with tag: millennials

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SOCIAL MEDIA SPOTLIGHT: SHEETZ
CRACKING THE MILLENNIAL CODE

Millennials aren’t a fad — they’re the future, and if your brand isn’t engaging them, then you might be destined to go the way of the dinosaur. In terms of reaching Millennials, social media is certainly the way in, but what’s the right way to do it? Just having a Facebook page certainly doesn’t cut it, and just because you tweet doesn’t mean your target is listening.

So what’s the answer?

Well, it’s a collection of things, and it’s different for everybody. The challenge is in understanding a target that’s smart, ever-changing and willing to listen if you’re giving them something worth listening to — otherwise they’re on to whatever’s next.

East Coast C-Store Sheetz is doing some really fun, but strategic things in terms of social media. At first glance, it might seem a little buttoned-down, but it’s buttoned-down with purpose. Check it out:

MAY THE MEME BE WITH YOU
Millennials move fast. If you can’t say what you got to say in the flash of a screen, then you might get TLDR’d (Too Long, Didn’t Read). All the reason to learn how to speak Meme. From message boards to text messages, Memes have caught on like wild-fire, especially with Millennials. Memes say a lot in a short visual experience, and they’re easily tied to real life situations, casual conversations, or simply what’s going on the world.

Sheetz uses Memes to join a pre-existing pop culture conversation. Posted from Facebook and Twitter, they’re able to connect with millions through the inclusion of popular hashtags that target movies, TV Shows, and other relevant subject matter.

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CELEBRATE WITH FOOD
Social media makes it really easy to celebrate holidays, and to share those sentiments with others. Sheetz is no stranger to seasonal calendar events, and regularly invites their audience to take part in the fun with relevant food items. This is a big hit with Millennials because it communicates a message through their medium of choice and syncs up with the way they graze throughout the day.

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ASSEMBLE AN ARMY
Sheetz has its fair share of loyal fans, better known as Sheetz Freaks. But it’s not just a label, it’s a way to target brand ambassadors. Millennials want to stay connected with the brands they love, and through #SheetFreaks they’re able to stay in touch, share content, and maintain open dialogue with their favorite brand.

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Written by: Immediate Consumption

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SOCIAL MEDIA SPOTLIGHT: SNAPCHAT

WHAT IS IT?
According to the internets, Snapchat is a photo messaging application that enables users to take photos, record videos, add text and drawings, then share that content as Snaps to a controlled list of people. Okay, cool. But here’s where things get tricky…

Users are able to set a time limit for how long recipients can view each Snap—typically from 1 to 10 seconds.

Once viewed, they disappear.

Snapchat also offers a Story feature, which allows users to share content for 24 hours. These pics and videos can be viewed over and over, but once time expires, so does the Story.

WHAT’S THE POINT OF THAT?
One of the brains behind Snapchat, Evan Spiegel, said Snapchat is intended to counteract the trend of users being compelled to manage an idealized online identity of themselves, adding, “It’s taken all of the fun out of communicating.”

Essentially, Snapchat takes the whole court reporter dynamic out of the equation. It lets users communicate in a way that lives only in the present, and requires greater attention from recipients—otherwise they might miss the message.

Ultimately, it more closely portrays an actual conversation, just with rich and engaging user-generated content.

WHO USES IT?
Lots of people. Snapchat has close to 30 million monthly users, with nearly 16.5 million using the app daily. The core demographic consists of users between the ages of 13 and 23, with a growing user base of 40-plus.

WHAT ARE THEY DOING WITH IT?
Lots of stuff. Sharing jokes. Telling secrets. Spreading rumors. Flirting. Making each other laugh, sing, cry… people are using Snapchat to communicate in a casual way that’s engaging and immediate. Often times it’s a catalyst for a bigger conversation that takes place in real life. Maybe it’s just an idea that’s shared to get things going. And it’s always done so without the burdening need to be curated.

WHAT DOES IT MEAN FOR MY BRAND?
Simply put, Snapchat lets people and brands communicate in a way that’s more real. Users only opt in to receive Snaps and Stories from brands they like, that way users aren’t bogged down with marketing messages they don’t want to hear. It’s a great avenue for brands to engage brand ambassadors, and really take part in the immediacy of how our respective targets communicate.

SO, SHOULD MY BRAND BE ON SNAPCHAT?
The answer to that question lies in another question: Is your target on Snapchat? If so, then Snapchat might be something to look into. Brands like Taco Bell, ESPN, and even major movie releases have used Snapchat in their marketing messages.

WHAT’S THE RIGHT WAY FOR YOUR BRAND TO USE SNAPCHAT?
Well, how well do you know your target? Start by putting yourself in their shoes and try to understand what types of things they’d want to hear from you. Brand communication through Snapchat is relatively new, so defining that territory will require a bit of creativity—but that’s a good thing! Just keep it simple, and always keep your target in mind.

Now get to Snappin’!

 

Written by: Immediate Consumption

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GET BUYS (with a little a help from your friends)

John Lennon and Paul McCartney were great musicians, yes, but they were great marketers, too. They understood their brand, knew how to connect with an audience, and could really deliver a need to the marketplace.

Sure, some of their work gets a little spacey at times, but if you listen closely, there’s a lot to learn in terms of marketing. Think you’re ready? Then climb aboard … The Magical Marketing Tour is waiting to take you away!

HERE COMES THE SUN
A new day brings new opportunity, especially in the morning hour at C-Store. Connecting with your target at the start of their day can elevate your brand in their shopper mindset, drive trial and grow brand affinity.

EIGHT DAYS A WEEK
Much like the crooner in the song, brands need consumers — not once a week or a few times a month, but daily. Trips to C-Store are oftentimes routine for shoppers, and there’s a great chance your brand can be part of that cycle. Providing incentives based on loyalty and frequency is a great way to become part of a shopper’s routine and a pretty big step to winning at C-Store.

COME TOGETHER
Shelves in any C-Store can be a rowdy place, but why not work together? Teaming up with complementary brands to create bundle deals is a great way to deliver value to your target and increase basket size for the retailer. That way everyone is happy!

Not everything you do at C-Store has to be “I am the Walrus,” or “Lucy in the Sky with Diamonds.” Fact is, keeping your programs and promotions simple and targeted is all you need to win at C-Store.

Goo Goo G’Joob!

Written by Immediate Consumption