Archives for posts with tag: cstore

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SOCIAL MEDIA SPOTLIGHT: SHEETZ
CRACKING THE MILLENNIAL CODE

Millennials aren’t a fad — they’re the future, and if your brand isn’t engaging them, then you might be destined to go the way of the dinosaur. In terms of reaching Millennials, social media is certainly the way in, but what’s the right way to do it? Just having a Facebook page certainly doesn’t cut it, and just because you tweet doesn’t mean your target is listening.

So what’s the answer?

Well, it’s a collection of things, and it’s different for everybody. The challenge is in understanding a target that’s smart, ever-changing and willing to listen if you’re giving them something worth listening to — otherwise they’re on to whatever’s next.

East Coast C-Store Sheetz is doing some really fun, but strategic things in terms of social media. At first glance, it might seem a little buttoned-down, but it’s buttoned-down with purpose. Check it out:

MAY THE MEME BE WITH YOU
Millennials move fast. If you can’t say what you got to say in the flash of a screen, then you might get TLDR’d (Too Long, Didn’t Read). All the reason to learn how to speak Meme. From message boards to text messages, Memes have caught on like wild-fire, especially with Millennials. Memes say a lot in a short visual experience, and they’re easily tied to real life situations, casual conversations, or simply what’s going on the world.

Sheetz uses Memes to join a pre-existing pop culture conversation. Posted from Facebook and Twitter, they’re able to connect with millions through the inclusion of popular hashtags that target movies, TV Shows, and other relevant subject matter.

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CELEBRATE WITH FOOD
Social media makes it really easy to celebrate holidays, and to share those sentiments with others. Sheetz is no stranger to seasonal calendar events, and regularly invites their audience to take part in the fun with relevant food items. This is a big hit with Millennials because it communicates a message through their medium of choice and syncs up with the way they graze throughout the day.

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ASSEMBLE AN ARMY
Sheetz has its fair share of loyal fans, better known as Sheetz Freaks. But it’s not just a label, it’s a way to target brand ambassadors. Millennials want to stay connected with the brands they love, and through #SheetFreaks they’re able to stay in touch, share content, and maintain open dialogue with their favorite brand.

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Written by: Immediate Consumption

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GET BUYS (with a little a help from your friends)

John Lennon and Paul McCartney were great musicians, yes, but they were great marketers, too. They understood their brand, knew how to connect with an audience, and could really deliver a need to the marketplace.

Sure, some of their work gets a little spacey at times, but if you listen closely, there’s a lot to learn in terms of marketing. Think you’re ready? Then climb aboard … The Magical Marketing Tour is waiting to take you away!

HERE COMES THE SUN
A new day brings new opportunity, especially in the morning hour at C-Store. Connecting with your target at the start of their day can elevate your brand in their shopper mindset, drive trial and grow brand affinity.

EIGHT DAYS A WEEK
Much like the crooner in the song, brands need consumers — not once a week or a few times a month, but daily. Trips to C-Store are oftentimes routine for shoppers, and there’s a great chance your brand can be part of that cycle. Providing incentives based on loyalty and frequency is a great way to become part of a shopper’s routine and a pretty big step to winning at C-Store.

COME TOGETHER
Shelves in any C-Store can be a rowdy place, but why not work together? Teaming up with complementary brands to create bundle deals is a great way to deliver value to your target and increase basket size for the retailer. That way everyone is happy!

Not everything you do at C-Store has to be “I am the Walrus,” or “Lucy in the Sky with Diamonds.” Fact is, keeping your programs and promotions simple and targeted is all you need to win at C-Store.

Goo Goo G’Joob!

Written by Immediate Consumption

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READY FOR BLACK FRIDAY?

Once all the turkey, stuffing and mashed potatoes are packed up in Tupperware, and the cousins, in-laws and crazy uncles have made it out your door, the tides shift to something new. Something that demands complete and total focus. It’s the Super Bowl of the holiday shopping season — it’s Black Friday — and it’s coming whether you like it or not.

Now, no one is going to be lining up outside C-Stores for iPads, flat screens or this year’s Tickle Me Elmo — but they will be coming by for snacks, drinks and other refreshments. Think you’re ready?

COFFEE
Black Friday shoppers start early — really early! That means they’ll be looking for their caffeine fix to keep their senses heightened and reflexes perked. Not only is coffee a great way to get shoppers inside the store, it’s also complementary with other items. This means there’s great opportunity to increase basket size.

BREAKFAST
They say breakfast is the most important meal of the day, and that’s especially true for the hungry Black Friday shopper. Whether it’s a breakfast bar, piece of fruit or ready-to-eat sandwich, there’s certainly an opportunity at C-Store to provide the energy shoppers will need to make it through the big rush.

SNACKS & ENERGY SHOTS
Black Friday shoppers have a long day ahead of them, and they should plan accordingly. While coffee and breakfast are a great way to start, a stop at a C-Store might be their only chance to get the sustenance they need for later when they’re stuck waiting in line for hours. Take advantage of knowing what’s ahead for Black Friday shoppers and outfit them with quick boost, easy-to-eat snacks they can fit easily into a purse or pocket.

Remember, the holiday shopping season doesn’t stop with Black Friday. The weeks ahead surely will bring new foot traffic and a completely different mindset. Make sure you’re prepared to connect with shoppers in timely and meaningful ways.

Written by Immediate Consumption

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WILD ON NACS
Immediate Consumption Heads to the NACS Show.

Earlier this year, the IC team hopped on a flight to Atlanta to attend NACS, a three-day conference with speakers, educational sessions, demos and, of course, food samples. If you’ve never experienced the NACS Show floor, it’s something to behold.

Imagine every brand, every entity and every anything that has to do with the C-Store industry, all in one place, lined up in columns and rows in grandiose booths to show off all they have to offer.

It’s a big, loud circus that never ends. Words simply can’t do it justice. To describe all we saw would be futile — however, that’s not to say we didn’t see things of importance. We did. Lots of things caught our eye. And because we’re decent people, we’d like to share a few of the many highlights of our time at NACS.

MAKIN’ BACON — EVERYONE ELSE IS, ARE YOU?
Whether the exhibitor was a consumer packaged goods company or fine purveyor of hot ready-to-eats, Bacon was everywhere. From sunflower seeds and bags of chips to pretzels and bacon jerky, it was pretty clear that the flavor most on trend was undeniably bacon. Here are just a few examples that caught our eye at the NACS Show:

  • Snyder’s Bacon Cheddar Pretzel Pieces
  • Nathan’s Bacon & Cheddar Crunchy Crinkle Fries
  • Oberto Bacon Jerky
  • Bigs Sizzlin’ Bacon Sunflower Seeds
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GET FIT, GET HEALTHY — ON THE GO!
We didn’t see any C-Store treadmills or jazzercise classes, but we did see a lot of attention on providing shoppers healthier alternatives for their daily commutes. Here’s just a sample of what we saw this year:

  • Herr Good Natured Baked Chips
  • Sunkist Boost Snacks

WHAT THE HECK IS A GROWLER?
Don’t know? Well, that’s okay, you will soon. Growlers are brown jug-looking things containing some of the country’s newest, hippest and trendiest craft brews. At C-Store, we saw a few smart-minded fellows using refillable plastic growlers at in-store craft beer taps. If you’re a suds connoisseur, the refillable growler at C-Store is an intriguing, ingenious and welcome sight. Check it out!

Written by Immediate Consumption