Archives for posts with tag: bacon

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BRAND SPOTLIGHT: Oscar Mayer

What do Michael Bacon and turkey bacon have in common?

They’ve both spent their lives in the shadows of other bacons: Kevin and pork.

The two less-recognized bacons have many positive attributes of their own. Sure, Michael didn’t star in Footloose or win a Golden Globe like “the other Bacon” did, but he can play 12 instruments and is an Emmy-winning composer. As for turkey bacon, it’s 50 percent less fattening than its counterpart.

Oscar Mayer’s new ad campaign aims to gain recognition for both the lesser-known – but equally important – bacons. Using the hashtag #UnsungBacon and a hilarious promotional video, the goal is get Michael to surpass Kevin in number of Twitter followers while promoting turkey bacon’s meaty merits.

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Michael, who can’t even boast a blue check next to his Twitter handle, may still have a ways to go:

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Nevertheless, in addition to giving recognition to Michael and turkey bacon, advertisers should recognize all the things this campaign does right: it’s clever, it’s social media centric and, at the end of the day… it’s about bacon.

 

Written by: Immediate Consumption

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WILD ON NACS
Immediate Consumption Heads to the NACS Show.

Earlier this year, the IC team hopped on a flight to Atlanta to attend NACS, a three-day conference with speakers, educational sessions, demos and, of course, food samples. If you’ve never experienced the NACS Show floor, it’s something to behold.

Imagine every brand, every entity and every anything that has to do with the C-Store industry, all in one place, lined up in columns and rows in grandiose booths to show off all they have to offer.

It’s a big, loud circus that never ends. Words simply can’t do it justice. To describe all we saw would be futile — however, that’s not to say we didn’t see things of importance. We did. Lots of things caught our eye. And because we’re decent people, we’d like to share a few of the many highlights of our time at NACS.

MAKIN’ BACON — EVERYONE ELSE IS, ARE YOU?
Whether the exhibitor was a consumer packaged goods company or fine purveyor of hot ready-to-eats, Bacon was everywhere. From sunflower seeds and bags of chips to pretzels and bacon jerky, it was pretty clear that the flavor most on trend was undeniably bacon. Here are just a few examples that caught our eye at the NACS Show:

  • Snyder’s Bacon Cheddar Pretzel Pieces
  • Nathan’s Bacon & Cheddar Crunchy Crinkle Fries
  • Oberto Bacon Jerky
  • Bigs Sizzlin’ Bacon Sunflower Seeds
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GET FIT, GET HEALTHY — ON THE GO!
We didn’t see any C-Store treadmills or jazzercise classes, but we did see a lot of attention on providing shoppers healthier alternatives for their daily commutes. Here’s just a sample of what we saw this year:

  • Herr Good Natured Baked Chips
  • Sunkist Boost Snacks

WHAT THE HECK IS A GROWLER?
Don’t know? Well, that’s okay, you will soon. Growlers are brown jug-looking things containing some of the country’s newest, hippest and trendiest craft brews. At C-Store, we saw a few smart-minded fellows using refillable plastic growlers at in-store craft beer taps. If you’re a suds connoisseur, the refillable growler at C-Store is an intriguing, ingenious and welcome sight. Check it out!

Written by Immediate Consumption