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BACK IN FRONT — WAWA OPENS THEIR KITCHEN FOR ALL

The C-Store category has long been a place for on-the-go pre-packaged ready-to-eat foods, bags of chips, and other items you choose out of convenience rather than freshness, healthiness, or appetite appeal. But things are changing in the way we eat, and C-Stores are listening.

For example, Wawa’s new line of larger stores in Florida is putting fast-casual, fresh offerings front and center — literally. Wawa is attracting new customers all across the sunshine state with an open-air kitchen concept that is a central focal point within the new footprint.

Wawa
Not only has this effort changed shopper mindsets, it’s connected with the younger, millennial target that tends to eat on the go throughout the day rather than at traditional meal times. Ultimately, bringing the kitchen from the back of the store to a central location has paid off big for the East Coast C-Store, who opened its 50th location in Florida this year.

 

Written by: Immediate Consumption

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