Advertisers may want to rethink how they depict men in their advertisements. New research has found that typical depictions of men using over exaggerated male stereotypes actually have a negative impact on men’s willingness to buy a product.

Some men’s negative reactions occur because they are offended by advertisements that depict these negative images. Men are mostly offended because they feel these ads do not depict them in an accurate and positive way.

This research holds particular importance to companies and marketers who are looking to capture the male market. Additional research has found that men are the main shoppers in almost one in three households. Taking advantage of this market may be as simple as tailoring advertising campaigns that depict men in a more realistic way.

Written by: BusinessNewsDaily